{"id":632,"date":"2024-02-04T23:25:25","date_gmt":"2024-02-04T23:25:25","guid":{"rendered":"https:\/\/katagogo.com\/?p=632"},"modified":"2024-05-08T16:12:11","modified_gmt":"2024-05-08T16:12:11","slug":"importancia-marca-personal-en-el-mundo-profesional","status":"publish","type":"post","link":"https:\/\/katagogo.com\/index.php\/2024\/02\/04\/importancia-marca-personal-en-el-mundo-profesional\/","title":{"rendered":"\u00bfQu\u00e9 es la Marca Personal y por qu\u00e9 es Importante?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"632\" class=\"elementor elementor-632\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcf49d e-flex e-con-boxed e-con e-parent\" data-id=\"dbcf49d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba5bd67 e-flex e-con-boxed e-con e-child\" data-id=\"ba5bd67\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf72a7 elementor-widget elementor-widget-image\" data-id=\"5cf72a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/katagogo.com\/wp-content\/uploads\/elementor\/thumbs\/marca-personal-para-profesionales-scaled-re1si5bntsr3shfek8vv32xwwgiukl2271h0emx1tc.jpg\" title=\"marca personal para profesionales\" alt=\"marca personal para profesionales\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82ab2de e-flex e-con-boxed e-con e-child\" data-id=\"82ab2de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a5161 elementor-widget elementor-widget-heading\" data-id=\"e7a5161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b><span style=\"font-size: 11pt;, sans-serif;background-color: transparent;vertical-align: baseline\">Descubre la Importancia de la Marca Personal en el Mundo Profesional<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77edc63 e-flex e-con-boxed e-con e-parent\" data-id=\"77edc63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07a60bc elementor-widget elementor-widget-text-editor\" data-id=\"07a60bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La marca personal es algo que siempre estamos construyendo desde c\u00f3mo queremos que los dem\u00e1s nos perciban en cualquier contexto, en el familiar, laboral, en el contexto social.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Es aquello que estamos proyectando hacia los dem\u00e1s, que incluye la comunicaci\u00f3n verbal y no verbal, <\/span><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; font-style: inherit; font-weight: inherit;\">todo el tiempo estamos trabaj\u00e1ndola, pero que com\u00fan mente no le prestamos la atenci\u00f3n e importancia que se deber\u00eda.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; text-align: justify;\">Debes comprender que esto no es solo exclusivo para personas que emprenden, es para cualquiera que busque destacarse y diferenciarse en el \u00e1mbito profesional.<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; text-align: justify; white-space-collapse: preserve; font-style: inherit; font-weight: inherit;\">\u00bfy t\u00fa te preguntar\u00e1s, es tan importante crearla?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-744ec18 e-flex e-con-boxed e-con e-parent\" data-id=\"744ec18\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac48d1c e-con-full e-flex e-con e-child\" data-id=\"ac48d1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4178c7 elementor-widget elementor-widget-image\" data-id=\"b4178c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/katagogo.com\/wp-content\/uploads\/elementor\/thumbs\/marca-personal-beneficios-min-1-scaled-re1si5bntsst69g9kgx8oefy1zvge8zlzhyihihyy0.jpg\" title=\"marca personal beneficios-min (1)\" alt=\"marca personal beneficios-min (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4193173 e-con-full e-flex e-con e-child\" data-id=\"4193173\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583a796 elementor-widget elementor-widget-text-editor\" data-id=\"583a796\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Definamos marca personal<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span id=\"docs-internal-guid-8e77da3a-7fff-19b1-4852-813e53dd525c\"><span style=\"font-size: 11pt; font-family: 'Century Gothic', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">La marca personal es la impresi\u00f3n que dejamos en los dem\u00e1s en cada interacci\u00f3n, ya sea en el \u00e1mbito laboral, social o personal. Es la suma de nuestras acciones, palabras y actitudes, tanto en el mundo online como offline. En resumen, es c\u00f3mo nos presentamos al mundo y c\u00f3mo nos perciben los dem\u00e1s<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e75ed9c e-flex e-con-boxed e-con e-parent\" data-id=\"e75ed9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a48b44 elementor-widget elementor-widget-heading\" data-id=\"9a48b44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><i><span style=\"font-size: 11pt;, sans-serif;background-color: transparent;vertical-align: baseline\"><b>\"La marca personal es lo que decimos, hacemos con la actitud adecuada\"<\/b><\/span><span style=\"color: var(--ast-global-color-2);font-size: 1.875rem;text-align: var(--text-align);background-color: var(--ast-global-color-5)\"><\/span><\/i><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c8cd17 e-flex e-con-boxed e-con e-parent\" data-id=\"5c8cd17\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f0527 elementor-widget elementor-widget-text-editor\" data-id=\"b7f0527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic', sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>L<\/b><\/span><span style=\"font-size: 11pt; font-family: 'Century Gothic', sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>o que decimos<\/b><\/span><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, en el mundo online y offline, adicional eso que comunicamos sin comunicar, como es la forma de vestirnos y la manera como nos expresamos.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; text-align: justify;\"><strong>Lo que hacemos,<\/strong> <i>\u201clas acciones valen m\u00e1s que 1000 palabras\u201d<\/i>, esto generar\u00e1 una total congruencia con lo que dices, si est\u00e1s en coherencia, sino definitivamente, no podr\u00e1n tener una percepci\u00f3n buena si lo que dices no est\u00e1s alineado con lo que haces.<\/span><\/p><p><strong style=\"font-style: inherit; background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; text-align: justify; white-space-collapse: preserve;\">La actitud,<\/strong><span style=\"font-style: inherit; font-weight: inherit; background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; text-align: justify; white-space-collapse: preserve;\"> este es el potenciador m\u00e1s la suma de las dos anteriores, ser\u00e1 la forma con la cual dejaras huella, ese sentimiento en el otro, con el cual te van a recordar.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-996925d e-flex e-con-boxed e-con e-parent\" data-id=\"996925d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1791c76 elementor-widget elementor-widget-image\" data-id=\"1791c76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/katagogo.com\/wp-content\/uploads\/elementor\/thumbs\/marca-personal-importancia-scaled-re1si5bntsoty4297y60ynlvd2q1h15bt3hoast5n4.jpg\" title=\"marca personal importancia\" alt=\"marca personal importancia\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ea6ac e-con-full e-flex e-con e-parent\" data-id=\"65ea6ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58586f5 elementor-widget elementor-widget-heading\" data-id=\"58586f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:normal\"><p dir=\"ltr\" style=\"line-height:1.38;text-align: justify;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 11pt;, sans-serif;background-color: transparent;font-weight: 700;vertical-align: baseline\">Beneficios de construir una Marca Personal s\u00f3lida<\/span><span style=\"color: var(--ast-global-color-2);font-size: 1.875rem;font-style: inherit;font-weight: 600;text-align: var(--text-align);background-color: var(--ast-global-color-5)\"><\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0812f8 elementor-widget elementor-widget-text-editor\" data-id=\"d0812f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic', sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><i>Creas autoridad en tu campo de acci\u00f3n,<\/i><\/span><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> as\u00ed generas mayor credibilidad en lo tu tema de experticia.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; text-align: justify;\"><i>Creas una identidad,<\/i> con el personal branding lograr\u00e1s construir una<\/span><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; text-align: var(--text-align);\"> identidad clara y coherente que te diferencia de otros profesionales.<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; text-align: justify;\">G<i>eneras cercan\u00eda y empat\u00eda, a<\/i>l hablar abiertamente de ti, te conviertes en una figura m\u00e1s &#8216;humana&#8217; y menos &#8216;comercial&#8217;.<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; text-align: justify;\">T<i>endr\u00e1s m\u00e1s oportunidades<\/i>, con un branding personal s\u00f3lido, tus probabilidades de tener ofertas laborales, entrevistas de trabajo, promociones, contactos, clientes, entre otros&#8230; ser\u00e1n mucho mayores.<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; text-align: justify; white-space-collapse: preserve; font-weight: inherit;\"><i>Te diferencias del resto,<\/i><\/span><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; text-align: justify; white-space-collapse: preserve; font-style: inherit; font-weight: inherit;\"> una marca personal te permite presentar las cualidades \u00fanicas que te diferencian del resto en tu campo de experticia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f75bbe2 e-flex e-con-boxed e-con e-parent\" data-id=\"f75bbe2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe3433 elementor-widget elementor-widget-heading\" data-id=\"0fe3433\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:normal\" id=\"docs-internal-guid-3e63efdc-7fff-1fbf-e8c8-2127b21364e4\"><p dir=\"ltr\" style=\"line-height:1.38;text-align: justify;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 11pt;, sans-serif;background-color: transparent;font-weight: 700;vertical-align: baseline\">Conociendo la importancia te preguntar\u00e1s, \u00bfC\u00f3mo empiezo a construir mi Marca Personal?<\/span><span style=\"color: var(--ast-global-color-2);font-size: 1.875rem;font-style: inherit;font-weight: 600;text-align: var(--text-align);background-color: var(--ast-global-color-5)\"><\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56a1e07 e-flex e-con-boxed e-con e-parent\" data-id=\"56a1e07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09313e1 elementor-widget elementor-widget-text-editor\" data-id=\"09313e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">El branding personal es el proceso de creaci\u00f3n de nuestra marca, ac\u00e1 te cuento varios tips para empezar a construirla:<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p><ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Define tu prop\u00f3sito y lo que quieres aportar al mundo m\u00e1s all\u00e1 de los beneficios profesionales.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Encuentra tu esencia y lo que te hace \u00fanico y aut\u00e9ntico.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Identifica referentes a los que admires y busca modelar aspectos positivos de ellos mientras mantienes tu autenticidad.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Mant\u00e9n la coherencia en todas tus acciones, tanto en l\u00ednea como fuera de l\u00ednea.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: 'Century Gothic',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Comparte tus habilidades y conocimientos en redes sociales y en cualquier oportunidad que tengas.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a92bcc8 e-flex e-con-boxed e-con e-parent\" data-id=\"a92bcc8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f7aa8c e-con-full e-flex e-con e-child\" data-id=\"9f7aa8c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb1f0b elementor-widget elementor-widget-image\" data-id=\"3fb1f0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/calendly.com\/katagogo\/asesoria-gratis?back=1&#038;month=2024-05\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/katagogo.com\/wp-content\/uploads\/2024\/02\/COMO-SER-DIFERENTE-EN-EL-MUNDO-PROFESIONAL-819x1024.png\" class=\"attachment-large size-large wp-image-772\" alt=\"\" srcset=\"https:\/\/katagogo.com\/wp-content\/uploads\/2024\/02\/COMO-SER-DIFERENTE-EN-EL-MUNDO-PROFESIONAL-819x1024.png 819w, https:\/\/katagogo.com\/wp-content\/uploads\/2024\/02\/COMO-SER-DIFERENTE-EN-EL-MUNDO-PROFESIONAL-240x300.png 240w, https:\/\/katagogo.com\/wp-content\/uploads\/2024\/02\/COMO-SER-DIFERENTE-EN-EL-MUNDO-PROFESIONAL-768x960.png 768w, https:\/\/katagogo.com\/wp-content\/uploads\/2024\/02\/COMO-SER-DIFERENTE-EN-EL-MUNDO-PROFESIONAL.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b9b08f e-con-full e-flex e-con e-child\" data-id=\"4b9b08f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041814b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"041814b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span id=\"docs-internal-guid-ab90a92c-7fff-53be-90d7-4cd43773e1f5\"><span style=\"font-size: 11pt; font-family: 'Century Gothic', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">La marca personal es una herramienta poderosa que todos podemos desarrollar, independientemente de nuestra profesi\u00f3n o situaci\u00f3n laboral. Al construir una marca personal s\u00f3lida, podemos destacarnos en el mundo profesional y abrir nuevas oportunidades. <\/span><\/span><span style=\"background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve; font-weight: inherit; text-align: var(--text-align);\">\u00bfEst\u00e1s listo para empezar a construir la tuya? <\/span><\/i><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: transparent; color: #000000; font-family: 'Century Gothic', sans-serif; font-size: 11pt; white-space-collapse: preserve;\">Crea diferenciaci\u00f3n, comunica de forma coherente y crece con tus habilidades. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La marca personal es una herramienta poderosa que todos podemos desarrollar, independientemente de nuestra profesi\u00f3n o situaci\u00f3n laboral. Al construir una marca personal s\u00f3lida, podemos destacarnos en el mundo profesional y abrir nuevas oportunidades<\/p>\n","protected":false},"author":3,"featured_media":769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[25,20,22,21,24,26,23],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-beneficios-de-una-marca-personal-fuerte-2","tag-construir-marca-personal-2","tag-desarrollo-profesional-y-marca-personal-2","tag-importancia-de-la-marca-personal-2","tag-marca-personal-en-el-mundo-empresarial-2","tag-por-que-construir-marca-personal-2","tag-potenciar-mi-marca-personal-2"],"_links":{"self":[{"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":22,"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"predecessor-version":[{"id":801,"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/posts\/632\/revisions\/801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/katagogo.com\/index.php\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}